They want you to obey.
They want you to be a sheep like they are sheep. Obedient, unquestioning piece of machinery. Sit when told to sit, stand when told to stand. They want you to give up your humanity, your autonomy for a paycheck, gold star, bigger TV.
The only way to be human, the only way to be free, is to rebel. They’ll try to crush you. They’ll use every tactic they have to make you obedient, docile, subservient, but you can’t let them. You have to be your own master, whatever that takes. Better to die a human being than to live as a purposeless cog in their machine.